I believe my own quote above sums it up quite nicely! I am an entrepreneur by personality, (hence the quote). For me, the glass is always half full! I am happily married for over 21 years with 2 teenage daughters! I love dancing, drama, singing, writing and the theatre and I spend hours reading!
I have been in business for over 15 years now and have never looked back! No, its not smooth sailing, but I have always loved challenging the status quo and mixing the business with the being human concept and being successful in my chosen business vision. With this in mind, I have always envisaged Bohoruns Business Solutions as being different in doing business with putting the human first - we all like the idea of succeeding and I believe business to be a highly psychological experience...we laugh and cry through everything else in life and business is no different - we all need a guide, someone to talk to, discuss ideas with and find those opportunities by overcoming those challenges...oh and I love a cuppa!
As I hear the terms "empathetic business management/marketing" more and more, I realize how much the business world is integrating the "client journey/experience" into its main objectives frameworks due to its rising importance and it puts a smile on my face because I've always believed its about people and their visions as much as it is about analytics, data and the market. I believe in positive marketing with positive content, as far as is practicably possible...that's what makes us different.
I am a Fellow of Chartered Institute of Marketing (FCIM), a Member of the Chartered Management Institute (MCMI) and a Member of The Institute of Leadership and Management (MInstLM). I also hold a Diploma in Advanced Psychology (O.A. Dip. Adv Psychology) with over 16 years of senior strategic marketing and management experience. I was born and bred in Leeds, so am a Yorkshire lass and it really is "God's own country!" For some, business has always been a bit enigmatic, but I have had many years' experience in unraveling the psychology of business and hope to take a degree of mystery out of the equation in terms of helping you to informed decision making. I look forward to working with you on your journey and/or your new business adventure, and anticipate creating positive content for your social media and PR campaigns...my best regards, Mrs Alka Bohorun, (Director).